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A branded world [electronic resource] : adventures in public relations and the creation of superbrands / Michael Levine.

By: Levine, Michael, 1954-.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : J. Wiley, c2003Description: 1 online resource.ISBN: 9780471263661; 9780471432883 (electronic bk.).Call No.: HD69.B7 L486 2003 Subject(s): Brand name products -- United States | Public relations -- United StatesOnline resources: Electronic Resources Bibliography, etc. Note: Includes bibliographical references and index.
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Includes bibliographical references and index.

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