Qualitative research methods for media studies / Bonnie S. Brennen.
By: Brennen, Bonnie [author.].
Material type:
BookPublisher: New York, N.Y. : Routledge, 2022Edition: Third edition.Description: 256 pages.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780367641504.Call No.:
P91.3
B736Q 2022
Subject(s): Mass media -- Research -- MethodologyBibliography, etc. Note: Includes bibliographical references and index.Summary: "This fully updated third edition provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, textual analysis and digital research. Each chapter features step-by-step instructions that integrate theory with practice, as well as a case study drawn from published research demonstrating best practices for media scholars. Readers will also find in-depth discussions of the challenges and ethical issues that may confront researchers using a qualitative approach. With new case studies and examples throughout, this third edition also includes updated and expanded material on digital technologies and platforms, how to perform social media research, how to analyse a variety of multimedia texts, and reflections on the use of big data. A comprehensive and accessible guide for those hoping to explore this rich vein of research methodology, this book provides students and scholars with the all tools they need to be able to work in today's convergent media environment"-- Provided by publisher.
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | P91.3 B736Q 2022 (Browse shelf) | Checked out | 2024-07-09 | 2022000000709 |
| Main Campus Book Shelves | P91.3 B736Q 2022 (Browse shelf) | Checked out | 2024-08-05 | 2022000000710 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| P91.3 B473M 2014 Media and communication research methods : | P91.3 B473M 2016 Media and communication research methods : | P91.3 B477M Media research methods : | P91.3 B736Q 2022 Qualitative research methods for media studies / | P91.3 B736Q 2022 Qualitative research methods for media studies / | P91.3 C527K Key concepts & skills for media studies / | P91.3 C527K Key concepts & skills for media studies / |
Includes bibliographical references and index.
"This fully updated third edition provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, textual analysis and digital research. Each chapter features step-by-step instructions that integrate theory with practice, as well as a case study drawn from published research demonstrating best practices for media scholars. Readers will also find in-depth discussions of the challenges and ethical issues that may confront researchers using a qualitative approach. With new case studies and examples throughout, this third edition also includes updated and expanded material on digital technologies and platforms, how to perform social media research, how to analyse a variety of multimedia texts, and reflections on the use of big data. A comprehensive and accessible guide for those hoping to explore this rich vein of research methodology, this book provides students and scholars with the all tools they need to be able to work in today's convergent media environment"-- Provided by publisher.
Click on an image to view it in the image viewer
There are no comments for this item.