Marketing research for managers [electronic resource] / Sunny Crouch, Matthew Housden
By: Crouch, Sunny.
Contributor(s): Housden, Matthew.
Material type: BookPublisher: Amsterdam : Butterworth-Heinemann, 2003Edition: 3rd ed.Description: 1 online resource.ISBN: 9780750654531; 9781417507641 (electronic bk.).Call No.: HF5415.2 .C78 2003 Subject(s): Marketing researchOnline resources: Electronic Resources Bibliography, etc. Note: Includes bibliographical references and indexNo physical items for this record
Includes bibliographical references and index
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