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Offensive marketing [electronic resource] : an action guide to gaining competitive advantage / Hugh Davidson and Warren J. Keegan ; with Elyse Arnow Brill

By: Davidson, J. H. (J. Hugh), 1935-.
Contributor(s): Keegan, Warren J | Brill, Elyse Arno.
Material type: materialTypeLabelBookPublisher: Amsterdam : Elsevier Butterworth-Heinemann, 2004Description: 1 online resource.ISBN: 9780750674591; 9781417507474 (electronic bk.).Call No.: HF5415 .K427 2004 Subject(s): MarketingOnline resources: Electronic Resources Bibliography, etc. Note: Includes bibliographical references and index
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Includes bibliographical references and index

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