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Conquering consumerspace [electronic resource] : marketing strategies for a branded world / Michael R. Solomon.

By: Solomon, Michael R.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : AMACOM c2003Description: 1 online resource.ISBN: 9780814407417; 9780814427224 (electronic bk.).Call No.: HD69.B7 S65 2003 Subject(s): Branding (Marketing) | Consumers' preferences | Customer relationsOnline resources: Electronic Resources Bibliography, etc. Note: Includes bibliographical references (p. 251-265) and index.
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Includes bibliographical references (p. 251-265) and index.

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