Market research in practice : an introduction to gaining greater market insight / Paul Hague, Matthew Harrison, Julia Cupman and Oliver Truman.

By: Hague, Paul N [author.].
Contributor(s): Harrison, Matthew [author.] | Cupman, Julia [author.] | Truman, Oliver [author.].
Material type: materialTypeLabelBookSeries: Publisher: London : Kogan Page, 2016Edition: Third edition.Description: xviii, 382 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749475857.Call No.: HF5415.2 H338M 2016 Bibliography, etc. Note: Includes bibliographical references and index.
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HF5415.2 H338M 2016 (Browse shelf) Available 2016000003569

Includes bibliographical references and index.

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