Corporate branding : areas, arenas and approaches / edited by T C Melewar and S F Syed Alwi.
Contributor(s): Melewar, T. C [editor.] | Alwi, S. F. Syed [editor.].
Material type: BookPublisher: London : Routledge, Taylor & Francis Group, 2015Description: xxiii, 261 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780415721127.Call No.: HF5415 C676 2015 Subject(s): Marketing | Consumers' preferencesBibliography, etc. Note: Includes bibliographical references and index.Current location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415 C676 2015 (Browse shelf) | Available | 2016000005808 |
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HF 5415 C624F Free marketing : | HF 5415 C624F Free marketing : | HF5415 C668C 1965 Elements of marketing | HF5415 C676 2015 Corporate branding : areas, arenas and approaches / | HF5415 C728S 2002 Strategic marketing management cases / | HF5415 C767 Cross-cultural marketing / | HF5415 C767 Cross-cultural marketing / |
Includes bibliographical references and index.
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