Brand culture / edited by Jonathan E. Schroeder and Miriam Salzer-Mörling ; with Søren Askegaard ... [et al.].
By: Schroeder, Jonathan E.
Contributor(s): Salzer-Mörling, Miriam | Askegaard, Søren.
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
Current location | Call number | Status | Date due | Barcode |
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Main Campus Contact circulation desk | HD69 .B7 .S362 2006 (Browse shelf) | Available | 2016000005807 |
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GV1459.5 ห479ห 2549 หลักการเล่นหมากล้อมเบื้องต้น. The principle of Goe. เล่ม 1 = vol. 1 | H62 ว247ก การสร้างโจทย์ในการวิจัย : | HD30.2 B347B 2024 Business driven technology / | HD69 .B7 .S362 2006 Brand culture / | HF1594.55 .Z4C6 ส897 2546 เส้นทางอนาคตความสัมพันธ์ทางเศรษฐกิจไทย-จีน. | HF5415.13 C466S 2016 Supply chain management : strategy, planning, and operation / | HF5415.2 M343E 2015 Essentials of marketing research : a hands-on orientation / |
"Simultaneously published in the USA and Canada by Routledge."
Includes bibliographical references and indexes.
Introduction : the cultural codes of branding / Jonathan E. Schroeder and Miriam Salzer-Mörling -- Corporate perspectives on brand culture -- A cultural perspective on corporate branding : the case of LEGO Group / Majken Schultz and Mary Jo Hatch -- Corporate brand cultures and communities / John M.T. Balmer -- Ambi-brand culture : on a wing and a swear with Ryanair / Stephen Brown -- The two business cultures of luxury brands / Jean-Noël Kapferer -- Managing leader and partner brands : the brand association base / Henrik Uggla -- Clarifying brand concepts -- Brands as a global ideoscape / Søren Askegaard -- Brave new brands : cultural branding between utopia and a-topia / Benoît Heilbrunn -- Rethinking identity in brand management / Fabian Faurholt Csaba and Anders Bengtsson -- Brand management and design management : a nice couple or false friends? / Ulla Johansson and Lisbeth Svengren Holm -- Consuming brand culture -- Symbolic brands and authenticity of identity performance / Richard Elliott and Andrea Davies -- Branding ethics : negotiating Benetton's identity and image / Janet L. Borgerson, Martin Escudero Magnusson, and Frank Magnusson -- Brand ecosystems : multilevel brand interaction / Sven Bergvall -- Selling dreams : the role of advertising in shaping luxury brand meaning / Arianna Brioschi.
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