Marketing case studies : linking theory to practice / Rand Irshaidat.
By: Irshaidat, Rand [author.].
Material type:
BookPublisher: Washington, Wash. : Academica Press, 2023Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9781680537253.Call No.:
HF5415.13
I773M 2023
Subject(s): Marketing management -- Case studies | Marketing -- Case studiesOnline resources: Electronic Resources Summary: "Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and more. It offers an academic reference to marketing students, instructors, and practitioners. Each case study is followed by questions and proposed answers, which present detailed literature on the topic, followed by execution of theories and models"-- Provided by publisher.
"Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and more. It offers an academic reference to marketing students, instructors, and practitioners. Each case study is followed by questions and proposed answers, which present detailed literature on the topic, followed by execution of theories and models"-- Provided by publisher.
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