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Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Contents -- Preface -- Introduction: Framing Soft Power in Multiple Societal and (Geo-) Political Contexts in Central Asia -- Soft Power: Broad Contours of a Popular Concept -- Central Asians as Subjects and Actors of Soft Power Projection -- The Question of Measuring Soft Power -- The Book's Structure -- Notes -- References -- Chapter 1: U.S. Soft Power in Central Asia -- Early Optimism -- Afghanistan and the Global War on Terror -- Drawdown and Neglect -- Russia, China, and "Soft" Geopolitics -- Russia -- China

Soft Power and the Perpetual "Great Game" -- Conclusion -- Notes -- References -- Chapter 2: Russian Soft Power in Central Asia: Government Policy Helped by Resurgent Russophilia -- Russian Soft Power in Central Asia: Objectives, Actors, and Resources -- Gauging Russian Soft Power in Central Asia -- International Development Assistance -- Language and Culture -- Higher Education -- Compatriots Abroad -- Working with Central Asian Youth -- Strategic Communication -- Conclusion -- Notes -- References

Chapter 3: An Increasingly Hard Chinese Soft Power in Central Asia? Reshaping Joseph Nye's Concept under Authoritarianism -- Central Asia in China's Global Soft Power Strategy -- Wielding China's Soft Power in Central Asia -- Promoting Culture through Media, Language, and Education Assistance -- Softening the Hard Power of Economy -- A Political "Interfering Non-Interference"? -- Is China Winning the Hearts and Minds of Central Asian Population? -- Conclusion -- Notes -- References -- Chapter 4: The European Union and Central Asia: Absent Soft Power in a Far Neighborhood

The EU-An Ambiguous or Absent Soft Power in Out-of-Europe Areas -- Looking for the EU's Soft Power in Central Asia -- Conclusion -- Notes -- References -- Chapter 5: Trajectory of Turkish Soft Power in Central Asia after the Collapse of the Soviet Union -- Diyanet -- Education -- The Gülen Movement in Central Asia -- Turkish Cooperation and Development Agency (TIKA) -- Culture -- Conclusion -- Notes -- References -- Chapter 6: Israel in Southern Eurasia: The Legitimacy Quest of a Contested Entity -- Southern Eurasia, Israel, and the Jewish World -- A Periphery Axis? -- Image (Re-)Building

The Approach of Development Assistance -- "Israel-Palestine" and Southern Eurasia -- Investment and Trade as Soft Power? -- The Diasporic Angle -- Southern Eurasia's Contemporary Jewish Demography -- Israel and the Jews in Kazakhstan and Kyrgyzstan -- Concluding Remarks -- Notes -- References -- Chapter 7: Russian and Chinese Hard/Soft Power Projection in Kazakhstan: Challenge and Response -- Russian Soft Power -- Russia's Cultural Advantages -- Chinese Soft Power in Kazakhstan -- Leveraging Soft Power via CIs and the BRI -- Kazakhstani Responses to Chinese and Russian Soft Power

Conclusion: Directions of Soft Power in Kazakhstan.

This collection examines the use of soft power in Central Asia. The contributors examine the use of non-coercive policy objectives by the United States, Russia, China, the European Union, Turkey, and Israel.

Added to collection customer.56279.3