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MARKETING COMMUNICATIONS [electronic resource] : integrating online and offline, customer engagement and digital... technologies.

By: SMITH, P. R.
Material type: materialTypeLabelBookPublisher: [S.l.] : KOGAN PAGE, 2023Description: 1 online resource.ISBN: 9781398611726; 1398611727.Call No.: HF5415.123 Subject(s): Communication in marketingAdditional physical formats: Print version:: No titleDDC classification: 658.8/02 Online resources: EBSCOhost Local Note(s): Added to collection customer.56279.3
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