Kurtz, David L. <br/><br/>
Marketing 

 - 2nd ed. 
 - New York, N.Y. :  Dryden Press,  1981 
 - 810 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / K877M 1981