Evans, Joel R. <br/><br/>
Marketing / 
Joel R. Evans, Barry Berman 
 - 4th ed. , international ed. 
 - New York, N.Y. :  Macmillan Pub. Co.,  1990 
 - 780 p. :  ill. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0029462142 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / E926M 1990