Evans, Joel R. <br/><br/>
Marketing 

 - 3rd ed. 
 - New York, N.Y. :  Macmillan Pub. Co.,  1987 
 - 744 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>SALES MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415  / E926M 1987