Aaker, David A. <br/><br/>
Marketing research 

 - 7th ed. 
 - New York, N.Y. :  Wiley,  2001 
 - 751 p. 
<br/><br/><label>ISBN: </label>0471363405 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH
<br/><br/><label>LC Class. No.: </label>HF5415.2  / A243M 2001