Berkowitz, Eric N. <br/><br/>
Marketing 

 - 5th ed. 
 - Boston, Mass. :  Irwin/McGraw-Hill,  1997 
 - 736 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / M374 1997