Etzel, Michael J. <br/><br/>
Marketing 

 - 11th ed. 
 - New York, N.Y. :  McGraw-Hill,  1997 
 - 624 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / E893M 1997