TY  - BOOK
AU  - Etzel,Michael J.
AU  - Walker,Bruce J.
AU  - Stanton,William J.
TI  - Marketing
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0073660310
AV  - HF5415 E893M 2001
PY  - 2001///
CY  - Boston, Mass.
PB  - McGraw-Hill Irwin
KW  - MARKETING
N1  - Includes bibliographical references and indexes
ER  -