TY  - BOOK
AU  - Dickson,Peter R.
TI  - Marketing management
T2  - The Dryden Press series in marketing
SN  - 003096847X
AV  - HF5415.13 D524M 1994
PY  - 1994///
CY  - Fort Worth, Tex.
PB  - Dryden Press
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and indexes
ER  -