Marketing :  concepts and strategies / 
Sally Dibb ... [et al.] 
 - European ed. 
 - Boston, Mass. :  ,  c1991 
 - 739 p. :  ill. (some col.) 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0395543525 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / M374 1991