Kotler, Philip. <br/><br/>
Marketing essentials 

 - Englewood Cliffs, N.J. :  Prentice-Hall,  1984 
 - 556 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MARKETING MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415  / K674M