Engel, James F. <br/><br/>
Promotional strategy 

 - 3rd ed. 
 - Homewood, Ill. :  Irwin,  1975 
 - 650 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING--MARKETING<br/>MARKETING<br/>ADVERTISING<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415  / E533P 1975