Evans, Joel R. <br/><br/>
Principles of marketing 

 - 2nd ed. 
 - New York, N.Y. :  Macmillan Pub. Co.,  1988 
 - 528 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / E926P 1988