Black, Jay <br/><br/>
Introduction to media communication / 
Jay Black, Jennings Bryant, Susan Thompson 
 - 5th ed. 
 - Boston, Mass. :  McGraw-Hill,  c1998 
 - 432 p. :  ill. (some col.) 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0697327159 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MASS MEDIA
<br/><br/><label>LC Class. No.: </label>P90  / B522I 1998