Lamb, Charles W.,  Jr. <br/><br/>
Marketing 

 - 5th ed. 
 - Australia :  South-Western College,  2000 
 - 773 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415  / L352M 2000