Mudie, Peter <br/><br/>
Marketing :  an analytical perspective / 
Peter Mudie 
 - London :  Prentice Hall,  1997 
 - 368 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0133577570 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / M824M