Burnett, John J. <br/><br/>
Promotion management 

 - Boston, Mass. :  ,  1993 
 - 743 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION IN MARKETING<br/>SALES PROMOTION<br/>ADVERTISING<br/>DIRECT MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.123  / B876P