TY  - BOOK
AU  - Burnett,John J.
TI  - Promotion management
AV  - HF5415.123 B876P
PY  - 1993///
CY  - Boston, Mass.
PB  - 
KW  - COMMUNICATION IN MARKETING
KW  - SALES PROMOTION
KW  - ADVERTISING
KW  - DIRECT MARKETING
ER  -