Cannon, Tom <br/><br/>
Basic marketing : principles and practice 

 - 3rd ed. 
 - New York, N.Y. :  Cassell,  1992 
 - 463 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / C366B 1992