TY  - BOOK
AU  - Kumar,V.
AU  - Aaker,David A.
AU  - Day,George S.
TI  - Essentials of marketing research
SN  - 0471170682
AV  - HF5415.2 K852E
PY  - 1999///
CY  - New York, N.Y.
PB  - Wiley
KW  - MARKETING RESEARCH
ER  -