Stanton, William J. <br/><br/>
Fundamentals of marketing 

 - 10th ed. 
 - New York, N.Y. :  McGraw-Hill,  1994 
 - 697 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / S726F 1994