Knapp, Duane E. The brandmindset / Duane E. Knapp - New York, N.Y. : McGraw-Hill, c2000 - 277 p. : ill. Includes bibliographical references and index ISBN: 007134795X Subjects--Topical Terms: Brand name productsBranding (Marketing)Product management LC Class. No.: HD 69 .B7 / K526B