TY  - BOOK
AU  - Knapp,Duane E.
TI  - The brandmindset
SN  - 007134795X
AV  - HD 69 .B7 K526B
PY  - 2000///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Product management
N1  - Includes bibliographical references and index
ER  -