TY  - BOOK
AU  - Arens,William F.
AU  - Whidden,Jack J.
TI  - Contemporary advertising
SN  - 0256182574
AV  - HF5821 A736C 1996
PY  - 1996///
CY  - Boston, Mass.
PB  - Irwin McGraw-Hill
KW  - ADVERTISING
ER  -