TY  - BOOK
AU  - Blythe,Jim
TI  - Marketing communications
SN  - 0273639609
AV  - HF5415.123 B597M
PY  - 2000///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - COMMUNICATION IN MARKETING
KW  - MARKETING
ER  -