Dirksen, Charles J. <br/><br/>
Advertising principles and problems 

 - 3rd ed. 
 - Homewood, Ill. :  Irwin,  1968 
 - 804 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>LC Class. No.: </label>HF5823  / D574A 1968