Doyle, Peter <br/><br/>
Marketing management and strategy / 
Peter Doyle 
 - New York, N.Y. :  Prentice Hall,  1994 
 - 410 p. :  ill. 
<br/><br/>Includes bibliographcial references and indexes 
<br/><br/><label>ISBN: </label>0130653500 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / D694M