TY  - BOOK
AU  - Doyle,Peter
TI  - Marketing management and strategy
SN  - 0130653500
AV  - HF5415 D694M
PY  - 1994///
CY  - New York, N.Y.
PB  - Prentice Hall
KW  - MARKETING
N1  - Includes bibliographcial references and indexes
ER  -