TY  - BOOK
AU  - Ruddock,Andy
TI  - Understanding audiences : theory and method
SN  - 0761963456
AV  - P96 .A83 R822U
PY  - 2001///
CY  - London
PB  - Sage
KW  - MASS MEDIA
KW  - AUDIENCES
KW  - INFLUENCE
ER  -