Aaker, David A. <br/><br/>
Strategic market management / 
David A. Aaker 
 - 3rd ed. 
 - New York, N.Y. :  Wiley,  c1992 
 - 394 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471532533 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / A243S 1992