McCarthy, E. Jerome <br/><br/>
Basic marketing :  a managerial approach / 
by E. Jerome McCarthy and William D. Perreault 
 - 8th ed. 
 - Homewood, Ill. :  Irwin,  1984 
 - 841 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / M322B