TY  - BOOK
AU  - Randall,Geoffrey
TI  - Branding : a practical guide to planning your strategy
AV  - HD69 .B7 R362B 2000
PY  - 2000///
CY  - London
PB  - Kogan Page
KW  - BRAND NAME PRODUCTS
KW  - BUSINESS NAMES
KW  - MARKETING
ER  -