Schultz, Don E. <br/><br/>
Strategic advertising campaigns 

 - 4th ed. 
 - Lincolnwood, Ill. :  NTC,  1995 
 - 370 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING CAMPAIGNS
<br/><br/><label>LC Class. No.: </label>HF5823  / S384S 1995