Dibb, Sally <br/><br/>
The marketing casebook :  cases and concepts / 
Sally Dibb and Lyndon Simkin 
 - London :  Routledge,  1994 
 - 270 p. :  ill. 
<br/><br/>Includes bibliographic references and index 
<br/><br/><label>ISBN: </label>0415089506 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF5415  / D522M