TY  - BOOK
AU  - Dibb,Sally
AU  - Simkin,Lyndon
TI  - The marketing casebook: cases and concepts 
SN  - 0415089506
AV  - HF5415 D522M
PY  - 1994///
CY  - London
PB  - Routledge
KW  - MARKETING
KW  - CASE STUDIES
N1  - Includes bibliographic references and index
ER  -