TY  - BOOK
AU  - Stanton,William J.
AU  - Etzel,Michael J.
AU  - Walker,Bruce J.
TI  - Fundamentals of marketing
AV  - HF5415 S726F 1991
PY  - 1991///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - MARKETING
KW  - CASE STUDIES
ER  -