Wiechmann, Jack G. <br/><br/>
NTC's dictionary of advertising 
 Dictionary of advertising 

 - 2nd ed. 
 - Lincolnwood, Ill. :  NTC,  1996 
 - 222 p. 
<br/><br/><label>ISBN: </label>0844234877 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING--DICTIONARIES
<br/><br/><label>LC Class. No.: </label>HF5803  / W532N 1996