Murphy, Dallas <br/><br/>
The fast forward MBA in marketing 

 - New York, N.Y. :  Wiley,  1997 
 - 278 
<br/><br/><label>ISBN: </label>0471166162 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--HANDBOOKS, MANUALS, ETC.
<br/><br/><label>LC Class. No.: </label>HF5415  / M876F