TY  - BOOK
AU  - Tellis,Gerard J.
TI  - Advertising and sales promotion strategy
SN  - 0321014111
AV  - HF5823 T444A
PY  - 1998///
CY  - Reading, Mass.
PB  - Addison-Wesley
KW  - ADVERTISING
KW  - SALES PROMOTION
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -