Kotler, Philip. <br/><br/>
Marketing : an introduction 

 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1990 
 - 592 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415  / K674M 1990